Holiday marketing trends and predictions for 2014 each holiday season the race is on to try to figure out the most direct, and most affordable, way to reach consumers. Its safe to say that 2014 has been a roller coaster year. College footballs postseason format has changed significantly last year, with 2014 the first season of a fourteam playoff. The christmas season, also called the holiday season often simply called the holidays, or the festive season, is an annually recurring period recognized in many western and other countries that is generally considered to run from late november to early january. New releases of halo, assassins creed and world of warcraft will be available to consumers ahead of the 2014 holiday season. Be sure to check back then to see how well the usual suspects did this holiday season. November and december are expected to drive more than 27% of total annual online sales. This increase in traffic and sales often means that loss prevention departments across the country kick things into high gear in order to stay on top of shrink. Top marketing trends and predictions for 2014 holiday.
Its hard to believe that november is over and we are back in full swing of the holiday season. Brazilian and us retailers are most dependent on the holiday period for sales. Recap of stories on business wire related to holiday season 2014. Ecommerce platform volusion predicts that small and midsized businesses could see their online holiday sales rise 9 percent yearoveryear in 2014.
Lower unemployment sets consumers up for a good shopping experience during the holidays. The holiday shopping season is the retail industrys bread and butter. Adobe digital index 2014 holiday shopping prediction product price variation international comparison. Deloitte said it expects retailers to see holiday sales growth of as much as 4. While tech will remain a core industry at retail during the holiday season, especially around thanksgiving, the industry is not without its challenges this season. Ibm today released its predictions for the 2014 holiday shopping season based on billions of online and instore transactions analyzed by the ibm digital analytics benchmark and ibm quarterly retail forecast. In looking at data from the 2017 holiday season, its clear that ecommerce continues on its upward trajectory, supported by mobile. From november to december every year, retailers buckle down and make the most of the busiest shopping season, making as much as 30% of their annual sales in just a few weeks. Nrf nrf forecasts holiday sales will grow between 3. As the 2017 holiday season approaches, industry experts are beginning to make and share their holiday shopping predictions while the holiday shopping season typically generates around 20% of the average retailers annual revenue, 2017 is expected to be difficult to forecast. Periods of economic uncertainty, job growth, increases in disposable income, and the occasional winter storm led to many ups and downs throughout the year.
Before the season officially begins, were unveiling our predictions for what will. During key 2014 holiday shopping days like black friday mobile commerce accounted for nearly 28 percent of ecommerce sales. For the 2014 holiday season overall, almost oneinfour ecommerce. From hiring projections to spending predictions, here are some key facts about the largest shopping season of the year. Here we take a look at some seasonal highlights from last year and identify five key trends to make the years busiest retail season a successful one. Adobe data shows best holiday deals available before black. So without further delay, here they are six big data predictions for next year. Before there was house of cards or orange is the new black, netflix released a twoseason. Find links to the latest news, consumer spending surveys, historical data and planning guides for the retail industrys busiest season. Watch out for snow during the thanksgiving travel rush, as meteorologists are forecasting heavy flurries up and down the east coast. Industry predictions and the importance of omnichanneling. The 2014 edition of the adobe digital index holiday shopping prediction predicts the holiday season will see a 15% rise in shopping through. A happy holiday season expected for retailers emarketer.
While overall sales almost exactly wound up meeting the predictions of retail experts, the season still delivered its share of surprises and. The 2014 holidays are right around the corner, and its time for your store to. Those earlier purchases could help drive online sales to a new record in 2018. Every year,forecasters make predictions about holiday retail sales in an act of wild guesswork. This year was a great time to be a buyer or a homeowner mortgage rates remained historically low and homes were once again an appreciating asset. Their wallets are ready how about your ecommerce store. In uk and germany prices fall gradually throughout the holiday season and hit their lowest point near the end of december. The q4 holiday season is quickly approaching, or is already here, depending on who you ask. Expect more gifts under your christmas tree, a retail forecast says. Us prices are lower throughout november, but stay relatively high during december when many consumer expect.
Three factors will continue to push growth for mobile ecommerce. Its time to begin planning for the 2014 holiday season. The holiday box office season kicks off next week with interstellar and big hero 6, and runs through christmas. Expert predictions, the latest news, and consumer insights for the u. Thanksgiving edition over the cap last week i did well picking straight up with a 123 record, but struggled against the spread going 87. In the commercial world, as this most recent holiday season has proven, more people are embracing the convenience of online shopping.
In my continued quest to save you time and money, here are the secrets and predictions to make this your best holiday shopping season yet. The holiday shopping season is the busiest time of year for retailers. Despite the holiday jingles youll hear this year, the weeks that surround the holiday shopping season arent all chestnuts and open fires for retailers. More than 103 million americans will travel this holiday season. Early forecast calls for stronger holiday season for retailers. Job growth and higher wages mean theres more money in families pockets, so we. December 15, 2016 more than 103 million americansthe most on recordare expected to travel for the yearend holidays, according to aaa. Because hiring for the holiday season is generally done in october, it can be a good way to predict how retailers are feeling about sales for the. Top marketing trends and predictions for 2014 holiday season study matt southern november 17, 2014 sej staff matt southern lead news writer at search engine journal. There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year.
Adobe digital index 2014 holiday shopping prediction. Fitness trackers like fitbit and jawbones up were all the rage last holiday season, and forecasters were giddy about a. A global study conducted by experian marketing services sheds light on some of the top marketing trends and predictions for the upcoming 2014 holiday season. As a result of the new playoff format, the changes in the postseason. We sat down with 14 industry experts to ask them what their predictions are for the 2019 holiday season. Nebraska and usc will square off in this years holiday bowl at qualcomm stadium in san diego. Retail industry group says shoppers will spend more this holiday season. The holiday season is fully upon us and both homebuyers and homeowners are preparing for the new year. Young boomers will be the most generous consumers this. The future is anyones guess, of course, but we thought wed compile a tasty holiday assortment of prognostications from executives working in the big data trenches. The christmas shopping season will be here before you know it. Your bestselling products throughout 2018 will be your winning products during the holiday season 2019. Ibm share its holiday shopping predictions ibm www page.
Predicting the 20 hottest toys of the 2018 holiday season. Three 2017 holiday season predictions for retailers. Volusion staff august 22, 2014 watch our webinar to learn top tips and predictions to help your store ring in more sales during the 2014 holiday season. Holiday shopping season 2014 predictions agilence blog. For the 2014 holiday season overall, almost oneinfour ecommerce transactions took place on a mobile device. The holiday shopping season kicks off earlier every year, so we wanted to help get a game plan in the hands of marketers. Holiday season 2019 will provide remarkable opportunities for ecommerce growth. Shoppers begin making holiday purchases as soon as october.
Jack kleinhenz, chief economist for the national retail federation, tells abc news that merchants rely on holiday predictions when deciding everything. As the important 2014 holiday sales season approaches, there are signs that it might actually be a good year alixpartners, a consulting firm, predicts that 2014 holiday retail sales will rise 4. Ive been studying black friday trends and price drops. Online retailers can scale themselves by understanding customer preferences and purchasing cycles. And industry observers are jumping into the fray with their own predictions about how the season. Adbe today released its 2014 digital index online shopping forecast for this years holiday season. For the past five years, i have made a few holiday sales predictions. The two worst technology predictions of 2014 new republic. Will 2014 finally be a merry year for holiday sales. The adobe digital index adi holiday 2015 predictions are in, and if.
For national retailers, the holiday shopping season is a fight to make their year a profitable one. There are many moving parts and lots of distractions that make predictions difficult. It is defined as incorporating at least christmas, usually new year, and sometimes various other holidays and festivals. While us retail ecommerce holiday season sales growth will dip slightly this year to.